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LAS VEGAS, Jan. 5, 2016 — LG Electronics (LG) today announced key partnerships with Amazon, Netflix, YouTube, NASA, and Dolby to offer consumers more high-quality 4K high dynamic range (HDR) content. You can experience a taste of related innovations, new content and see firsthand LG’s HDR technology in action by visiting LG’s CES booth #8204 in Central Hall of the Las Vegas Convention Center.
“At LG, we take content just as seriously as TV technology and hardware. Sharing our innovation with industry-leading partners is a critical part of our strategy to bring more benefits to our customers and to quickly expand the availability of great content.
YouTube HDR Content
Amazon HDR Content
Take a look at this short video to see the look of LG’s 4K OLED EF9500 flat screen display.
4K Dolby Vision™ HDR footage
NASA and Harmonic HDR footage
LG’s OLED TVs, with their ability to deliver deep blacks, showcase the recently announced NASA TV UHD channel in the best possible way, taking consumers much closer to the real experience of being in spacePeter Alexander, senior vice president and CMO of Harmonic
“The Martian” HDR-remastered
Lastly, LG will also demonstrate an advanced HDR broadcasting technology in cooperation with Las Vegas local broadcaster. Developed by the Advanced Television Systems Committee, ATSC 3.0 standard-implemented broadcast draws on HEVC (High Efficiency Video Code), the next generation video compression technology in the United States, and advanced frequency transmission to greatly improve picture quality.